Zodiac Nautic
Zodiac started as an airship company. Pierre Debroutelle built dirigibles, then pivoted to inflatable boats when the airship market deflated (literally). The first Zodiac inflatable boat appeared in 1934. Jacques Cousteau's adoption of Zodiac boats for Calypso operations in the 1950s-60s gave the brand global credibility. Today, Zodiac is the default name for inflatable boats the way Kleenex is for tissues.
Heritage
From airships to inflatables is a shorter leap than it sounds — both are pressurized fabric structures. Zodiac's expertise in rubberized fabric and airtight construction transferred directly to boat building. The company has supplied boats to the French Navy, NATO forces, and Cousteau's expeditions. The brand survived corporate acquisitions and remains the category leader.